The Last Word
January 12, 2009
Remember singing this tune on the playground in grade school? Beans, beans, the musical fruit. The more you eat, the more you&. well, you remember&.. It turns out that beans arent a fruit, they are a vegetable and Bush Brothers wants to change the tune. As Mike Morris, Senior Marketing Manager at Bush Brothers, puts it, we are on a mission to right this musical wrong.
Bush Brothers wants folks all over the country to re-write the song and help them make the chant right. They have a website, www.beanchant.com, which promotes a contest where people can go and post a video of their re-written song. The winner of the contest will win the grand prize of $5,000 and a trip for four to New York City.
Bush Brothers have enlisted multiplatinum recording artist and champion of Dancing with the Stars, Drew Lachey to help promote this contest. He is their Magical Veggie Challenge spokesperson and has done radio interviews and has been on the CBS Early Show promoting the bean challenge.
Drew will be helping Bush Beans judge all the video entries and he will reveal the winning chant at a Times Square event this February. He will also perform the winning bean chant alongside the lucky winner.
I am amazed with the variety of videos that have already been submitted, says
Morris. We have videos of kids singing, an animated video, a rap video and even singing sock puppets. Some have really put a lot of thought into the presentation of these videos, and we are really impressed. The genesis of the idea was to help promote the concept that beans are a vegetable.
Bush Brothers thought this would be a fun way to promoting beans as the vegetable with more. Editors Note: Even though the deadline for submitting videos is Dec. 12, 2008, (after this magazine has gone to print), you can still go online and vote for your favorite bean chant until Jan. 23, 2009. Go to www.beanchant.com and click on Video Gallery.