The Northarvest Bean Growers Associations just-concluded ARAMARK promotion is a rousing success.
ARAMARK is a major foodservice management and service provider in the U.S. The company reaches more than one million students in 330 school districts, serves over 205 million meals annually to college and university students at 400 institutions; and manages food services for many convention halls, resorts, restaurants, hotels, sports arenas, correctional facilities and other institutions across the nation.
Last year, ARAMARK selected the Northarvest Bean Growers Association as a partner in a chili promotion. The Association created six hearty chili recipes for the promotion, using a variety of beans and unique flavor combinations. ARAMARK sent the recipes, along with all the materials Northarvest developed to support the promotion, to more than 1,250 Aramark foodservice operations nationwide.
Chili Roundup ran from December 2001 through February 2002.
ARAMARK is extremely happy with the response theyve gotten on the promotion from both the foodservice providers and the diners. They are looking forward to working with Northarvest again on future efforts, says Therese Schueneman, a Manning Selvage and Lee employee who helped Northarvest coordinate the project.