Natural gas & beans
June 17, 2004
How natural gas and beans made a splash
The Northarvest Bean Growers Association took its "Who's Laughing Now?" campaign to Sacramento, Calif., in March.
The campaign included billboards, bus sides and other advertising tools.
Northarvest caught got the attention of the Sacramento Bee, the city's largest newpaper. The daily publication carried the following report:
"It's not often that the sight of a big city bus lumbering down the street brings a smile to your face, but the one sporting the sign "Live to be an old fart" certainly made us do a double-take.
"It's part of an advertising campaign by the Northharvest Bean Growers Association promoting the benefits of beans in your diet," says Amy Mahon of Obie Media. Obie is the transit advertising provider in Sacramento and other cities. The NBGA is also putting up billboards that proclaim "Toot if you like beans," "Who cut the cholesterol?" and "Ever seen an obese cowboy?"
According to the association, beans are low in calories, fat and sodium while high in protein, dietary fiber and complex carbohydrates. Plus they're cholesterol-free. Learn more on the association's Web site at www.musicalfruit.org.
Mahon points out that the "old fart" signs are on city buses that run on "clean natural gas."
Natural gas and bean ads on this city bus caught attention during Northarvest's
Sacramento "Who's Laughing Now?" campaign.