National and Regional Promotion
January 11, 2005
Mention beans, and people smile knowingly. Beans are the magical fruit&the more you eat the more you toot!
Rather than shying away from this reputation, a new domestic promotion program uses it as hook to get people to listen to the serious part of the message that beans are good for you.
Called Whos Laughing Now?, the multi-year advertising campaign project involves targeting consumers in several key cities annually with the messages that dry beans can help people lower their cholesterol, lose weight and reduce their risk of certain types of cancer. Sacramento, Chicago, Boston and Minneapolis were visited this year. The billboard and media campaign focused on restaurant districts resulted in scores of free news stories, magazine articles and TV and radio broadcasts.
Show, conference exhibits
In 2004, Northarvest also continued its work telling nutrition experts about how dry beans can be used in healthy diets. The association exhibited at the following shows and conferences:
" National Society of Nutrition Education.
" North Dakota Nutrition Council and Dietetic Association.
" Minnesota School Food Service Association Conference.
" North Dakota School Food Service Association Conference.
" National Women, Infant and Childrens Conference.
" Minnesota Women, Infant and Childrens Conference.
" Education Minnesota Professional Conference. Northarvest also participated in several North Dakota and Minnesota lifestyle shows and youth education events, including:
" ClearChannel Wine and Food Experience, Fargo, N.D.
" Bismarck Mandan Chamber Ag Mixer, Bismarck, N.D.
" Living Ag Classroom, Minot, Bismarck, and Fargo N.D.
American Dry Bean Board
Northarvest also continues to help direct the American Dry Bean Board. The ADBB is made up growers, canners and packagers who share a common goal of educating U.S. consumers about the benefits of beans. Through the Bean Education & Awareness Network (B.E.A.N.), the ADBB gives a voice to the bean industry and provides information to consumers and media about the good taste, nutritional value and versatility of beans.
American Dry Bean Board
8233 Old Courthouse Road, Suite 210
Vienna, VA 22182
" Nebraska Dry Bean Commission
" Michigan Bean Commission
" Northarvest Bean Growers Association
" Bush Brothers
" California Dry Bean Advisory Board
Non-Voting Associate Members
" Allen Canning
" Amadas Industries
" Blue Runner Foods
" California Bean Shippers Association
" Central Bean Company
" Chippewa Valley Bean
" Colorado Dry Bean Administrative Committee
" CoStar Bean Marketing
" Dompe Warehouse
" Faribault Foods
" Goya Foods, Inc
" Idaho Bean Commission
" Jack's Bean Company
" Kelley Bean Company
" L.A. Hearne Co.