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Who's Laughing Now?" statistics
January 11, 2005

The Who's Laughing Now? campaign has accomplished a great deal in 2004, says the agency that created the campaign.

The traveling promotion made stops in Minneapolis, Sacramento, Chicago and Boston in 2004. It started in West Fargo in November 2003.

Gabriel deGrood Bendt, of Minneapolis, Minn., says the Northarvest Bean Growers Associations Beaning of America campaign produced:

¨       $118,757 of free press coverage throughout the nation, not including coverage on the Internet or in the Boston Globe, Boston Herald or Washington Post.

¨       $130,000 of bonus media in target markets.

¨       5.7 million iImpressions through public relations print coverage (not including Internet or broadcast).

¨       46,500 Web site hits.

¨       295.3 million paid impressions.


On the Web

In 2004, the campaign had one of the top five most popular e-mailed photos on Yahoo and a No. 1 search ranking on Yahoo, Google, and MSN.


Letters of support

Canners/packers have sent emails praising the campaign and people across the country have emailed, praising the campaign and asking for bumper stickers and T-shirts.


Press coverage

The Boston Globe, Boston Herald, and Washington Post carried articles about the campaign.

The CBS morning show in Chicago covered the campaign live.



North Dakota John Hoeven declared a Bean Day in North Dakota when the Northarvest Bean Growers Association launched the campaign in West Fargo

The mayor of Chicago declared a Bean Day in the Windy City and the mayor of Minneapolis declared a Magical Fruit Day in the Twin Cities.

Minnesota Gov. Tim Pawlenty presented the Northarvest Bean Growers Association with a certificate of recognition for itsBeaning of America project.


2005 plans

Northarvest is currently deciding where to take the campaign in 2005.


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Northarvest Bean Growers Association | 50072 East Lake Seven Road | Frazee, MN 56544
Ph: 218-334-6351 | Fax: 218-334-6360 | Email: