Northarvest Promotion Efforts
November 01, 2001
The Northarvest Bean Growers Association promote dry beans throughout the summer to those who create thousands of meals each day.
The Association exhibited at the American Association of Family and Consumer Sciences, American School Food Service Association, American Culinary Federation, Minnesota School Food Service Association, and North Dakota School Food Service Association annual conventions.
Here are comments on each of the shows from Northarvests home economist Lynne Bigwood:
The 92nd American Association of Family and Consumer Sciences Annual Meeting met in Providence, Rhode Island and held their Exposition June 29 through July 2. Hattie Melvin, a North Dakota Dry Bean Council member from Hatton, N.D., and I handed out two boxes of cookbooks (264) the first evening and were overrun by eager customers. The next two days were just as steady with business. People returned to tell us that we had been so busy the first night that they just planned to come back again to order the Bean Cookery teaching unit and pickup Northarvests Bean Appétit! posters, bean sample folders, and Bean Fiesta (black bean) brochures. Two teaching units were given to attendees as door prizes. Attendees who had previously ordered the teaching unit stopped by to offer testimonials about what a valuable tool Northarvests teaching unit is for their education programs.
The American School Food Service Association national conference was held in Nashville, Tenn. at the Opryland Hotel with exhibits open July 16 - 18. The first day was overwhelming; the second day was almost as crowded; the third day they closed the show and only let the directors come in for the first hour; then everyone else was admitted until the show closed. Matt got up on a chair the first day and took a picture of the crush of people in the aisle. We were all sure that it was the biggest school food service show we had attended. They really like Paul Beanyan. They were really happy to get the Paul Beanyan poster, mouse pads were very enthusiastically received and I think the spicy black bean salad was the most popular of the three salads they sampled. The salads were: lean pinto and pasta, spicy black bean and tuscan pasta. People always seem to like to guess the beans in a jar. The winner was just 3 beans off mighty close!
The Minnesota School Food Service Associations 45th annual state conference exhibit was held at the Duluth Entertainment Convention Center on July 31, 2001.
The North Dakota School Food Service Association held their annual conference exhibit at the Alerus Center in Grand Forks, August 7. It is a very nice facility which helped to promote easy crowd flow visiting booths. Both North Dakota and Minnesota asked everyone to visit each booth and get a stamp on a card that they deposited in a drawing for prizes. It is a nice incentive for everyone to visit each booth.
The American Culinary Federation chefs held their annual forum and exhibit at the MGM Hotel in Las Vegas July 23 and 24. The exhibition consists not only of vendor booths but culinary competitions including 2001 Junior National Championship Finalists from four regions, Carbons Golden Malted Pancake & Waffle Flour Savory Luncheon Entree Finals, Culinary Knowledge Bowl, National Soup & Sauce Finals and Tysons The Original White Meat Championship. The chef demo stage hosts many nationally known and published chefs. The show had record attendance. The chefs were just as pleased to get the mouse pad and results of Northarvests cooking contest as the food service professionals were at the food service conferences we attended this summer.