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Promotion
January 17, 2006

 
















June 3, 2004

The Northarvest Bean Growers Association participated in the North Dakota Nutrition Council on June 3. The theme was From Thought to ACTION: Making Nutrition Changes in the Community.  Everyone was encouraged to Harness the Power of Partnerships to Build Nutrition Policy in Our Communities.

June 7  8, 2004

Northarvest furnished large quantity recipes for a Breakfast Burrito and Veggie Soup for Dr Jane U. Edwards talk on The Dakota Diet at the North Dakota School Food Service Associations meeting.  Participants were given the chance to revise usual school food menus to include Dakota Diet products.  Lynne Bigwood offered samples of the Breakfast Burrito at the food exhibit on the following day.

June 24, 2004

Minneapolis Mayor R.T. Rybak declared June 24 Magical Fruit Day in Minneapolis as Minnesota and North Dakota bean growers celebrated success of their national campaign, The Beaning of America Tour.

Surrounded by images of the campaign launched in
Fargo, N.D. in November 2003, the growers handed out samples of beans and talked about how the campaign has helped elevate the much-maligned bean to its rightful place in the culinary order.

Minnesota Agriculture Commissioner Gene Hugoson also joined the growers and presented a certificate of recognition from Governor Tim Pawlenty praising the campaign for educating the public about the nutritional benefits of beans.

The Beaning of America campaign received national media attention as it traveled across the country.  The Gabriel deGrood Bendt advertising agency reported that Northarvests campaign proved so popular that it generated nearly $100,000 in free publicity.






































October 21, 2004

The Education Minnesota Conference was held at the St. Paul RiverCentre.

Northarvest introduces the new Magical Fruit booth graphics and distributed a van load (448) of Elementary Education teaching kits.  A majority of the recipients of the teaching kits were college students scheduled to begin student teaching.  Home Economist, Lynne Bigwood says. They are enthusiastic and grateful for any help Northarvest can furnish.

January 2005

Beans measure twice as nice in new food pyramid.  When the USDA introduced a new food pyramid called My Pyramid, it was great news for beans. They are the only food included in two separate food groups.  As a meat equivalency (meats & beans) and as a vegetable (vegetables), beans were shown to be an easy way for Americans to start taking small steps to a healthier diet and lifestyle.

The Food Guidance System is an interactive version of the old pyramid and is based on the 2005 U.S. Dietary Guidelines.

July 17-21, 2005

Northarvest exhibited at the Society of Nutrition Educators in Salt Lake City.  The Northarvest Elementary Education Kit was introduced.  The Agriculture in the Elementary Classroom teaching kit includes a Dry Bean Lessons and Activities Book; the video, Dry Beans from the Heart of Northarvest Country; an audio Cassette featuring BeanBop; a BeanBop poster; a Bean Bulletin Board Border; and The Bean Cookbook.

August 3, 2005

Northarvest exhibited at the Minnesota School Food Service Associations conference in St. Cloud.  Nearly 900 food service staff registered for the conference. School cooks who serve a scratch breakfast liked the Breakfast Burrito and agreed their students will eat a Mexican entree and it could help increase their vegetable servings.  Other food service staff had been given a doctors prescription to add beans to their personal diet to improve their health.  At the Northarvest booth they found ways to help accomplish that goal.

March 24, 2005

The North Dakota Department of Agriculture organized an Ag Day celebration in the Great Hall at the State Capitol.  Northarvest participated by helping sponsor a legislative lunch and setting up a booth.

The original Ag Department menu included beef, pork, salads, breads, and ice cream topped with honey and sunflowers.  Northarvests Home Economist, Lynne Bigwood noticed the glaring omission of dry edible beans and quickly arranged to add Black Bean Brownies to complete the menu.

Council chairman Mike Beltz was on hand to lobby legislators.  Board members Don Streifel and Alan Juliuson helped in the booth handing out samples of Rough Rider Chili and Black Bean Brownies.

The Beaning of America promotion prompted an interview with Al Gustin on
Bismarcks KFYR radio.












Promotion Committee

Current members of the Northarvest Bean Growers Association Promotion Committee are:

"        Kevin Anderson

          East Grand Forks, MN

"        Mike Beelner

          Menahga, MN

"        Mike Beltz

          Hillsboro, ND

"        Mark Dombeck

          Perham, MN

"        Jon Ewy

          Deer Creek, MN

"        Marty Hettervig

          Buxton, ND

"        Alan Juliuson

          Hope, ND

"        Gary Paur

          Gilby, ND

"        Jim Sletten

          Northwood, ND

"        Mark Streed
         
Milan, MN

"        Julie Vculek
         
Crete, ND

"        Dan Webster

          Penn, ND

"        Mark Welling

          Montevideo, MN

These committee members create and direct promotion activities.

 


 

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Northarvest Bean Growers Association | 50072 East Lake Seven Road | Frazee, MN 56544
Ph: 218-334-6351 | Fax: 218-334-6360 | Email: nhbean@loretel.net